Profitable Niches

When researching profitable niches it is good to know what people are really buying. This is a little trick I use to find out what the #1 selling product is within any niche. It doesn’t matter if you are selling auto parts, home decor or health and beauty products this trick will work with absolutely any niche market.

For this method of market research I use the Amazon.com website. Since it is a top site for buyers in a wide variety of markets, it will give us a pretty good idea of what is hot and what is not. Here is the trick.

Search for Everything

The first thing you need to do is a very broad search. To do this just type an Astrix (*) into the search box. This will allow you to search everything. Yep…everything in every category.

Broadest search possible

From this search you will see how many products are offered in every category they offer. Now you will want to start narrowing your niche.

To do this you will begin digging deeper within a category that interests you. If you already have a niche you can go into a corresponding category. If you are searching out a brand new niche you can start wherever your heart desires.

Go deeper into the category

To narrow the niche you just keep clicking deeper into the category until you find a reasonably specific niche. For this example I have chosen the Toys & Games category and have navigated deeper into the 5-7 year old niche where there are approx. 32,000 products within this category.

Top Selling Products

Now by going to the sort box on the right and selecting  “Bestselling”, Amazon will show me the #1 selling products within that niche. I can now source out those products, build an Amazon store or create an information product and be confident that I am promoting a hot product.  This greatly increases my chances of finding a profitable niche.

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