As we discussed in the last lesson, adding original content to your blogs is crucial to getting a good quality score with Google and providing value to your readers. But how do you write articles on profitable niches if you do not know much about the topic? How do you come up with fresh new ideas on a regular basis?

If you downloaded Market Samurai there is a great content creation module built into the program.  Here is a video tutorial on how to use Market Samurai’s find content feature. This will save you literally hours and hours of time surfing through blogs and article websites. You can analyze the quality of each article and gather your information. You can also create a blog posting directly from Market Samurai so that is a bonus time saver as well.

If I am in a hurry, sometimes I will find a very interesting article that I want to share directly with my niche market. I will use the entire article but will write a small introduction letting my readers know it is not mine. Something like, “Here is a very interesting article about “my niche keywordphrase” I found while surfing for the latest news that I thought you would be interested in as well. It is written by “author name”.

I cut and paste the entire article into the post here. Then I write a summary at the bottom. Something like, “I hope you found this article on “my niche keyword phrase” as informative as I did. “Give your opinion on it”. Please leave me your comments and let me know your thoughts.

I make sure I have done the on-page SEO things like keyword title, head, tags, highlight my keyword phrases, etc. as discussed in the lesson 8. And then send it off to my blog.

Obviously this is not original content and you should not do this for every post but it is a quick fix to adding content on the fly. Your blog should have postings on it at least every other day to advance your position on Google or gain in page rank. New content is the food of your blog and if you starve it it will die. But we all get busy sometimes, so this is a quick fix.

The next way you can write articles on the fly is to use a tool called Article Assistant. This tool is great for those of you who don’t have confidence in your writing skills, have writer’s block (it happens to everyone), are not very informed about your niche or just want an article fast without having to do a lot of thinking.

Here is how you use Article Assistant. Open the program and type in your keyword phrase and a word that you would typically follow the phrase with in a sentence. For example, “best hybrid cars + are or have”. The software will then quickly search through other articles and pull up sentences with that phrase in them. You can choose a couple of ones you like and click to add them to your article editing.

Now you do not want to make an entire article with your keyword phrase in each sentence. So here is where that list of keywords you printed out when using the Google Adwords Keyword Tool will come in handy. Select words from that list and put them into the Article Assistant one at a time. “Prius has”, “electric cars are”, etc.

Now you should have a good string of sentences that all deal with your niche and are SEO friendly for your chosen niche. All you have to do is rearrange them and write just enough to make them all flow together nicely. Remember, you are trying to create quality content that your readers will enjoy reading.

And that is it. That is just how dead simple it is to write good niche articles that will give your blog it’s lifeblood, drive your page higher in the search results and start to gather a following.

I know many of you are wondering why it is so important to write articles. We have all seen the blogs that have nothing but links to other sites, rss feeds and pretty much garbage on them and they are found in search engines. Well, to be honest, how often do you spend quality time on those sites?

Here are some goals you should set for your time spent on your niche blogs. You should keep these goals in mind when adding any type of content.

• Gain authority in your niche. You want your readers and Google to regard you as an expert in your field.
• Give your visitors a reason to come back.
• Gather emails of your readers for future sales. They will only trust you enough to give you their emails if you have given them value for free first.
• Become a real person to your readers by offering original content and your personal opinion on things.

Just filling your blog with drivel to increase the number of keyword pages will come back to bite you in the end. Google is always changing and it seems their main focus these days is to weed out the sites that do not add value to their own product, information. The higher the quality of your content the faster you will rise in the ranks. So keep that in mind whenever you are making your posts. Is that post something you personally would stick around and read?

Google also looks at the bounce rate of your site when they are deciding if you have a quality site or not. What is bounce rate? It is the length of time your visitors stay on your site before hitting the back button to leave. The longer they stay on your site the better your bounce rate and Google will decide that the visitor found what they were searching for. In other words, you gave them a good product to present to their customers.

If the customer clicks on a link in your site and follows it to another site it does not count as a bounce. So do include other sources for your visitors to find additional information on the topic. This typically means a non-competitor in the same niche. Google likes to see this. That you are guiding customers to find more info. A good example of this would be links to government and non-profit sites, directories and statistical sites. Sites that are not competing to sell a similar product as yours but will support the info you have provided to your reader.

Once you have established your site, article writing will likely take up the majority of the time you spend on the niche. Getting this right can be the difference in your bottom line. It can create the profitable niche you are looking for.

Task for today: Write several quality original content niche articles. Submit all but one to your blogs. Reserve one for our next lesson on article marketing.

Lesson 10