For this method of market research I use the Amazon.com website. Since it is a top site for buyers in a wide variety of markets, it will give us a pretty good idea of what is hot and what is not. Here is the trick.

Search for Everything

The first thing you need to do is a very broad search. To do this just type an Astrix (*) into the search box. This will allow you to search everything. Yep…everything in every category.

Broadest search possible

From this search you will see how many products are offered in every category they offer. Now you will want to start narrowing your niche.

To do this you will begin digging deeper within a category that interests you. If you already have a niche you can go into a corresponding category. If you are searching out a brand new niche you can start wherever your heart desires.

Go deeper into the category

To narrow the niche you just keep clicking deeper into the category until you find a reasonably specific niche. For this example I have chosen the Toys & Games category and have navigated deeper into the 5-7 year old niche where there are approx. 32,000 products within this category.

Top Selling Products

Now by going to the sort box on the right and selecting  “Bestselling”, Amazon will show me the #1 selling products within that niche. I can now source out those products, build an Amazon store or create an information product and be confident that I am promoting a hot product.  This greatly increases my chances of finding a profitable niche.

Internet Marketing for Small Business | Niche Marketing Course | Finding Profitable Niches | Social Media Marketing

This is one aspect of finding profitable niche keywords that many people either don’t know about or don’t check. Not fine tuning your keywords can cost you thousands of dollars in missed revenue if you do not get it right. Don’t leave dollars on the table when it doesn’t cost you any more money or time to do it right. Just 5 minutes of time spent in Market Samurai can mean all the difference in the world to your bottom line.
This is an excellent video tutorial that shows you step by step how determine the profitability of your niche keywords.

Today we are going to take those keywords you have found and analyze them to see if they really are profitable niche keywords. The first way I will show you is using a free keyword research tool.  The second is a niche marketing software that has a free evaluation version. Even if you can afford the software I think it is important for you to learn to use the free tool first to help you get an understanding of the principals involved in finding really good keywords with a small amount of competition yet enough organic search traffic to make them worth while.

The free tool is a web application so there is nothing to install. So grab your list of keywords and go to freekeywords.wordtracker.com/gtrends.

Wordtracker Keyword Research Tool

Type your first keyword into the search field and click the Hit Me button and a list of up to 100 keyword search results will appear. These are longtail keyword phrases within your chosen niche. On the left are the number of searches on the right is an icon that looks like a graph. For this example I had typed “hybrid cars” into the search field. The list is actual search phrases that people have used to look for information on hybrid cars.

Now if we click on the graph icon it will show us an analysis of that keyword phrase.

Profitable Keywords

It turns out that “best hybrid cars” looks like one of those golden nuggets! The goal is to find a keyword phrase that has a daily search of at least 100 AND less than 30,000 pages competing for that phrase. This particular one meets both qualifications and is worth investigating further.

Normally I would do this same investigation of every single keyword that appeared on the list and you should do that when you are doing your research because sometimes you get really lucky and find several potential gems in the bunch. This also helps you eliminate the ones that are not good choices. You do not want to make the mistake of optimizing your website or blog for the wrong keywords.

Now we know that keyword phrase meets our search and competition criteria but does it meet our profitablity criteria? At the bottom of the window there will be 3 different Google links. Click on the first one.

Keyword profitibility on Google

Now you are looking to see if people are actually buying products for that keyword. Look on the left to see if people are selling products within the niche. A pretty good indicator that this is a profitable niche is also the fact that people are spending money to run Adword campaigns for this keyword. If there was no money to be made in the niche people would not be spending money to advertise it.

The next link in the list is the Google +Affiliates. This will bring up a search for anyone running an affiliate program within the niche. You might want to sign up to sell someone else’s products within your niche. This could be an alternative to creating your own product or as a complimentary item to go with  your product.

The final link is the Google regions.

Google Regions results

Now this info is kind of important since Google has changed to supplying regional results in their search engines. We are looking at the red bars of the graph. This tells us that the USA is first, Canada second, followed by the UK and Australia. So why is this important?

You must know your market and how to reach it. If I was using this niche, living in Canada, I would want to make sure that I was hosting my website on a USA web host in order to hit the greatest number of search results in the USA. If the UK had come out on top I would want to host the site with a UK web host. This is because when someone in that country does a search on Google they will automatically be shown local sites before they are shown international sites.

Now look at the cities on the right. This shows us that Miami and New York and Toronto are the top cities searching for information on hybrid cars. Why is this important?

When it comes time to drive traffic to your site through social marketing you would want to pay special attention to getting backlinks in sites that people from those cities frequent.

Are you beginning to see how important these little things are to your profits? Most other website owners do not know this stuff! Now you do and you have an advantage over them and the ability to rank higher than them in Google as a result.

So that is how you can manually find profitable niches using free keyword research tools. Take your time and go through all of the 5 hot niches you have chosen. Don’t worry if this takes you a few days. It IS important to your success.

In the next lesson I will introduce you to a powerful industry leading software to speed up the process of keyword research.

Lesson 5

When I first started my internet marketing business I did the keyword
research on what trends were hot and designed websites for those trends but
they always seemed to fall short and never preformed as well as I hoped. Most of
them failed miserably. I could never understand why. I had optimized for the
keywords, followed all of the SEO instructions of the hundreds of articles I
read but I could never crack that first page on Google and attract the amount of
traffic I needed to be successful. I didn’t understand about micro niches and
digging deep to find those keywords that are the real gems of profitability.
Then I found Market Samurai and all of that changed.

This program helped me to research:

Not only did it help me to narrow down my keywords, it saved me hours and
hours of time every single day performing the necessary tasks of finding
profitable niches and turning them into cash in my pocket.

I bought my version of Market Samurai the first month it was launched because
I could visualize the impact that this software was going to have on my
business. It has allowed me to create hundreds of targeted niche websites and
blogs. Keyword research is just a tiny portion of the power behind this
software. It also has other HUGE time saving features that allow you to find and
add content to your websites, find affiliate products within your niche to help
monetize your website and help you to get your links onto other relevant sites
to catapult your website up the rankings in Google.

Market Samurai is like 10 different marketing software in one affordable
program and it is still being developed and added to by a team of the most
talented developers in the market. I have spent money on other programs and
software in the past but I truly believe this one is the best and I am not
alone. ALL of the gurus and successful internet marketers use this software
because of the accuracy and easy of use and because of the huge time saving
factor. Owning this software will free up your time to allow you to create
hundreds of niche websites so you can continue to grow your income.

I am also flabbergasted that this niche marketing software is so affordable.
There is a one-time cost of only $149. There is no monthly membership fees and I
get lifetime upgrades as each new module is released. This is like getting free
marketing tools regularly and they are not just lame updates or bug fixes. These
modules are ground breaking and revolutionary. The most recent one was the
monetization module. This one blows me away! Instead of having to spend endless
hours to search for ways to monetize a niche it is built right into the Market
Samurai and I can build an entire niche website, monetize it, promote it, and
create backlinks in a single day.

Not only is the software great but the training to use the software is top
notch. You really MUST watch the videos once you purchase the product. It is
mind boggling the difference that proper training can make. These fellows know
their stuff and will show you step-by-step how to make this program pay for
itself in a very short time.

Think about it….how much would your income grow if you had the ability to
churn out profitable niche websites every single day? Let’s say you did and each
page paid a very easily obtained $100 per month. That is $3,000 per month. Do it
again the following month and you are now bringing in $6,000 per month. And so
on…now you see why this software is so necessary to finding profitable niches
and making it possible to reach your financial goals and why I could not be
operate my business without it. Market
Samurai is my secret to success!