Small business approach – not social media marketing, it’s social media conversations.  Don’t worry about being on the bleeding edge.  Spend your time and effort on sites/platforms that are already established, don’t run towards the new shiny toy, go for the ones with a saturation point, otherwise you are going to exhaust yourself.

Social technology company Gigya has teamed up with content management system (CMS) provider Drupal to provide social plug-ins for Drupal powered websites.Gigya has unveiled ‘Socialize,’ a module developed in conjunction with Drupal’s social publishing system Acquia.  Socialize enables site owners socialise their websites through major social networking tools including Facebook Connect, MySpaceID, Twitter and OpenID providers such as Gmail, Yahoo! Mail and AOL Mail.  According to Gigya, sites that have enabled Socialize have seen site registrations increase by more than 30 per cent.