Profitable Niches

This is a great article I found while surfing for small business articles. The trend for the no-name look is in, big brands is out. I hope you will find this interesting too.

Is anti-branding subversive? Yes and yes – product pushers are, in effect, trying to put one over on consumers who, by buying no-brand items, think they’re doing their part in a wider campaign that embraces an anti-corporate methodology. Everybody’s happy and in the end, more product gets sold. Customers may even find themselves attracted to a product that instead of trying to lure them into buying, does just the opposite – like the prototype anti-brand cigarette boxes above, designed by Pentagram as a response to possible plain black-and-white cigarette packs that may soon be mandated by the federal government.