Profitable Niches

Although large corporations have been using Twitter successfully for some time now, small business use of the social media site is growing by the thousands daily. The following article will show you how 2 small businesses have incorporated Twitter successfully into their marketing strategies.

Twitter is growing in popularity because it is a way for small businesses to cut back on marketing costs, reach  national or international audiences and keep their existing customers up-to-date on what is happening within their business.

Twitter Small Business Case Study #1

In Albany, there is a Toyota car dealership where  this rather large, boisterous small business owner who is known for the tagline of ‘it’s huuuuuuuuge’ (as in the savings). He was smart enough to have his commercials direct people to the company Twitter account ( http://twitter.com/iamhuge). When you browse through his tweets you can’t help but chuckle. He is as cheesy on Twitter as he is in his commercials and that is the secret to his success online. He keeps it real and keeps it true to form. For him Twitter is a non-stop commercial and it works for him.

Twitter Small Business Case Study #2

Curtis Kimball owns a crème brûlée cart in San Francisco that moves from location to location on a daily basis. He was amazed one day to find out from a customer in line that they had read about his cart on Twitter. He immediately signed up for an account (http://twitter.com/cremebruleecart) and now has over 7,000 followers who wait everyday to hear where his cart will be located and what the flavors of the day will be. His business went from a part-time hobby business to a full-time business thanks to Twitter popularity.

In these economic times when advertizing budgets are tighter and sales may be declining, finding low cost sources for bringing in new customers is essential to staying afloat. These Twitter case studies demonstrate that the small business owner can compete if they are creative and learn to Twitter correctly.

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