I found this article by Susan Morrison and it reinforces my thoughts on having a business mentor who can share their experience to help guide you in the right right direction of growing your business. Her article deals mostly with affiliate marketing but the principles are the same when looking for a small business mentor. Find a mentor who has done the dirty work for you.
Her Story:
No matter where you are in your internet marketing
endeavors you probably are in need of online mentoring.
Mentoring basically means giving assistance and guidance to
someone less experienced.
Think back on any job you have an. Did you receive some
training for that job? Did you have a supervisor or
manager? Even if you became the president of a company
there was probably somebody you could call upon at least
for feedback.
I know. Some of those managers were probably not very good
at training or mentoring. That’s definitely a problem with
many people placed in positions of leadership.
But that doesn’t mean there aren’t people out there who are
ready and able to provide mentorship. Online coaching is no
different.
There are many membership programs vying for your business.
Some of them offer the moon and some can deliver. Many
can’t though because they’re no different than the lame
supervisors you’ve had.
Once you come aboard it’s up to you to sink or swim. It’s
amazing that that’s the attitude. They don’t realize that
you are essentially a customer and that you have a mouth.
And with that mouth you can either promote them negatively
or positively to others.
So what you’re looking for in online mentoring is a program
that has live experienced people pretty much at your
disposal. It makes no sense to have questions you need
answers to and then waiting several days. Find a program
with many qualified people to talk to.
If you don’t currently know much about internet marketing
you need to be able to get started in the right direction
without wasting a lot of time and money. Information
overload can be intimidating at times.
But experienced people can help you succeed in affiliate
marketing. More than likely they didn’t have qualified
online mentoring to help them through.
Some of the best programs will have Internet Marketing
Learning Centers that have training covering many different
“How To” subjects. Included may be things like article
marketing and pay per click advertising; search engine
optimization and Webmaster basics to name a few.
Through your online chats and suggestions they may add new
content and videos to their training materials. That’s the
beauty of finding a program that is truly there to aid you.
I’ve also seen programs give the members opportunities to
utilize articles, reports and niche ebooks. You may also
have the resell rights to some products increasing your
odds of making more sales.
Keep in mind that the mentoring will more than likely be
strictly online in the form of chat forums. This makes
sense because you’re in the online business.
About the Author:
Suzanne Morrison is a mentor with Affiliate Power Group
where they help people learn affiliate marketing. Check out
their internet marketing coaching if you need help making
money as an affiliate marketer.
http://www.affiliatepowergroup.com/public/10.cfm
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